Tag Archives: Leitz

a view from above

Toronto. When the novel Leica camera took off in the 1930s, Leitz created a plethora of accessories to allow the tiny marvel to be used for almost every photographic task. Years earlier, folders and box cameras used a viewfinder where … Continue reading

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a lens for all reasons

Toronto. When Leitz first marketed the Leica in the mid 1920s, it was an innovative success. By 1933 other makers had competing cameras out. The mighty Carl Zeiss organization not only marketed cameras, but their Tessar lens was a excellent … Continue reading

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how to introduce a new revolutionary product

Toronto. Leitz, a few years earlier, taught photographers the virtues of an enlarged small negative to introduce their novel little camera with small negatives. Traditionally, much larger cameras were used. The camera size determined the size of the final print … Continue reading

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black is beautiful

Toronto. In the 1800s and early 1900s, black enamel was a choice for finishing metal. Sewing machines, microscope bases, lamps, and even the ubiquitous Model T Ford all came in the black enamel finish. When Leica cameras were first sold, … Continue reading

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smaller can be better

Toronto. For many years flash bulbs were used to illuminate scenes at night or indoors.  Early flash guns were somewhat big and required fresh batteries to reliably trigger a flash bulb via a cable connecting flash gun and shutter sync. … Continue reading

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PHSC News newsletter for December 2021

Toronto. Recognize the Leica M3 at the right top of page 1 in this month’s PHSC News newsletter? The most famous of all Leicas, design was done before and during WW2. You can see the prototype Leica IV in the … Continue reading

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mounting a standard

Toronto. A camera’s lens mount does many things: keeps the film to lens distance unchanged in spite of 1,000s of lens changes so one can reliably focus to infinity at any aperture opening; keeps the lens firmly attached to the … Continue reading

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when f/2 was super fast

Toronto. In the 1930s, the films and plates were very slow by today’s standards. Normal lenses were usually around f/3.5. To help this lack of sensitivity, Leitz designed a new lens around 1933. The 6 element lens was a modified … Continue reading

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an early marketing phrase …

Toronto. In the 1930s, the minicam rage was taking off, so how could you differentiate one camera from another? Leitz chose to call its camera an AUTOFOCAL camera in advertisements in various early 1930s magazines. An example is this small … Continue reading

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a photographer’s magnifier

Toronto. Anyone wanting to see a magnified view of a small object would likely use a simple magnifying glass – just like Sherlock Holmes in the many Conan Doyle stories. Predating photography, a projector (magic lantern) projected an enlarged view … Continue reading

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