Tag Archives: advertisement

a c1924 miniature camera

Toronto. Not all minicams used 35mm movie film bits – some used paper-backed Kodak roll film. I once had a few of these delightfully compact little Kodak gems. This ad by Kodak in 1924 was reproduced on the back of … Continue reading

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Kodak’s contribution to the war effort

Toronto. WW2 brought war photography to a new level – along with  advertisements and non-German cameras etc. The ad at left shows how Kodak continued to support the war effort in the States with military goods manufactured of ‘Tenite’ – … Continue reading

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this is where I came in …

Toronto. As kids, we sometimes missed the start of a movie at a Saturday matinee. The solution was simple – we sat through the second running until we saw what we had missed, then left … As a kid, on … Continue reading

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when a print in 60 seconds was fast!

Toronto. What a heady time! WW2 was over a decade earlier; improvements in photography came fast and furious, and everyone wanted to get in on the game. Faster films; more colour options; better lighting; flash bulbs; portable electronic flash; etc. … Continue reading

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showboating

Toronto. Do you remember Expo67,  a World’s Fair held in Montreal? It was a remarkable show in spite of the inevitable strikes. My wife and I enjoyed Expo and courtesy of a bus strike we were able to see so … Continue reading

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not a good image …

Toronto. Kodak did show up in the last issue of Life (December 1972), but not in their own ad. Instead, a Kodak camera was featured in a colourful Raleigh cigarette ad as one of many ‘free’ items available with B&W … Continue reading

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in the thrill of the night

Toronto. It’s hard to imagine the thrill of first seeing  a photograph emerge in developer under the gloomy illumination of a dim safe light. As a kid, I can remember this thrilling event. At the time, film development was a … Continue reading

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making a case

Toronto. Mid last century, Kodak had a growing public opinion to overcome – that of the quality and professional calibre of their goods. Although Kodak at the time was the largest player in the photo pool, it was often viewed … Continue reading

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take ’em … make ’em

Toronto. Smartphone users likely never bothered with film, photo paper, gooey darkroom stuff, etc. But at one time it was the only way to take and make photos. For the frugal amongst us back then, photographic manufacturers from time to … Continue reading

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where the big boys are

Toronto. Post war serious photographers migrated to the 2-1/4 inch format on 120 roll film. Instead of 120, Kodak had a proprietary 620 version. The short lived Chevron (1953-1956) was Kodak’s high end camera replacing the massive Medalist which was … Continue reading

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