Tag Archives: advertisement

all aboard the gravy train …

Toronto. In September of 1941, America had not yet joined in the War in Europe that had been underway for two years, in spite of Churchill’s pleadings and the US President’s empathy. The loss of German cameras to America seemed … Continue reading

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getcha daily colour here!

Toronto. The Universal Camera Corporation in the Big Apple (NYC) made many still cameras such as the popular Mercury with the weird circular shutter. They also made movie cameras and projectors. This ad appeared in the August, 1941 issue of … Continue reading

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a wily marketing plan

Toronto. The challenge facing Leitz NY was how to swing the photography fraternity from the bulky cameras of the day to their particular variety of 35mm minicam camera. The boys in NY came up with the idea of touting the … Continue reading

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hurry up and slow down

Toronto. Most of you know how slow motion video/movie works, but for the few who do not, the idea is simple. Movies are shown at 24 frames per second, up from the slower frame rate for older films. Video uess … Continue reading

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we have a winner!

Toronto. Sometimes a low price and great hype pay off. This combo paid off in spades for the Universal Camera Corporation in the late 1930s through the very early 1950s when its Univex 8mm movie cameras introduced a huge number … Continue reading

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an article with a view (master)

Toronto.  Over time, stereo has popped up as a fad – as photo cards in the late 1890s, as cameras in the 1950s, as movies, as TVs and in 1939 as a child’s toy called a View-Master. This wonderful toy … Continue reading

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read da fine print, dummy

Toronto. The February, 1941 issue of Popular Mechanics came out when I was a little kid still figuring out when to use a spoon (not really). Six years later, I took a bus ride with the rest of my grade … Continue reading

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the Graflex of movie cameras

Toronto. Professional camera men in Hollywood for the most part used Mitchell cameras. The Mitchell was to Hollywood cameramen like a Graflex camera was to newshounds – Fully professional and a sturdy work horse. In 1922, when silents were still … Continue reading

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jumping in with both feet

Toronto. America was a bit late to the WW2, but made up for it in spades after Pearl Harbor was attacked by an ally of Germany. All industries quickly turned to the war effort. Hollywood cranked out propaganda movies galore … Continue reading

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a rose by any other name

Toronto. One of the earliest ambitions of film makers was to expand their film’s sensitivity spectrum down to the reds. By the mid 1930s when Agfa-Ansco made this film, yellows, greens through near violet blues could be captured. Such a … Continue reading

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