Tag Archives: advertisement

pirates of New York City

Toronto. Univex (Universal Camera Corp) advertised its Buccaneer 35mm camera in November, 1947, a few years before declaring bankruptcy. Known for their unusual camera designs, the company was said to be ethically challenged. The body of the Buccaneer shown in this … Continue reading

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a Kodak ‘Rollei’

Toronto. In its hey day, Kodak made a variety of camera formats. One was a twin lens reflex design competing in a market held by Rollei at the high and medium end. Like its German competitor, this TLR captured photos … Continue reading

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shooting star

Toronto. This May, 1947 ad from Popular Mechanics touted the Meteor – a cheap 620 camera designed like a 35mm camera – as ideal for “photo-eager folk who want to start on the streamlined path to a great photo-future”. The maker … Continue reading

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first step to a finer picture …

Toronto. And you thought it was the photographer and his skill (or according to some naive people, the camera). But the FILM? Or the maker of the FILM? REALLY? In a May, 1946 ad, Kodak assured all the wanna-be photographers … Continue reading

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cheap shot

Toronto. Sometimes when you can’t offer better specs, you can suggest the offering has many pieces. I fell for this gambit as a kid. I bought a “computer” from NYC which was touted as having 100s of parts. Turned out … Continue reading

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anything for a buck …

Toronto. Some people will do anything for money. While a dollar ring sounds junky (and maybe it was), 20 years later 18k gold was still about $25/ounce Canadian. This ad, from the March 1946 issue of Popular Mechanics magazine, touts … Continue reading

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a letter of recommendation

Toronto. Have you ever noticed that others imitate successful processes? For decades in the first half of last century, camera makers used to tout how reliable their models were by printing  ‘letters’ from organizations that pushed them to the max. … Continue reading

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bravely optimistic

Toronto. The summer of 1943 found America at war on two fronts: in Europe against the onslaught of Hitler and in the Pacific against Hirohito and the Japanese. At this time, native American industries swung over to war production with … Continue reading

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rolling with the punches

Toronto. This ad appeared in the September, 1939 issue of Popular Mechanics. At the time, Burleigh Brooks was the American importer of various German cameras including the Rollei. This ad was likely submitted about 3 months earlier in June of … Continue reading

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who needs bells and whistles?

Toronto. 1939 – what a year! The great depression of the dirty ’30s was a decade old and rapidly becoming part of the landscape. One of the worst wars ever (WW2) was about to erupt in Europe inspite of Hitler’s … Continue reading

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