A Conversation with Rita Godlevskis

Toronto.  A Conversation with Rita Godlevskis, Editor and Publisher, PhotoEd Magazine On line MAY 19, 2021 – 7:30 EDT – PHSC May 2021 presentation for Toronto Meeting (virtual)

The migration to online consumption of text and the COVID-19 pandemic have had devastating effects on Canadian magazines, wiping many publications off the map. If there ever was a time to adapt or die, this is it. Rita Godlevskis, Editor and Publisher of PhotoEd Magazine and a pioneer in the rapidly-changing field of online media, discusses some strategies and initiatives for keeping the information industry relevant in the 21st century.

Zoom audience questions are welcome.

Our May Presentation. Click below for reservation – free

Register on Eventbrite for FREE tickets:

Any questions? Email us at program@phsc.ca

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PHSC News for May 2021 (Vol 20-11)

a tasty film camera …

Toronto. At right top of page 1 in the PHSC News newsletter is a disposable film camera made by the Candy Camera company for all you die-hard film fans.

As our 5th month of 2021 gets underway, our editor, Sonja and her team, have produced a thought-provoking May 2021 edition to take your mind off certain medical issues. Speaking of which, COVID-19 vaccinations are accelerating in spite of the COVID-19 variations world-wide. Vaccines and close adherence to common sense guidelines seem to be affecting the cases in a good way.

This latest issue of PHSC News (20-11) has a flock of delightful articles – short, crisp, and provocative as usual. Take a few moments and read our latest newsletter to ease your personal cares (and boredom)!

The page 1 article, ‘Vicarious Vacay‘ speaks to the neon lit dark and empty streets.  Next, under PHSC Presents is, “Dream of a Rarebit Fiend (1906)“, showing how creative special effects were around over a century ago in movies.. On page 3, the column STUDENT PHOTOBOOK“ announces the Ryerson University students very best photo books (sponsored by a grant from the PHSC); while page 4 features a whimsical look at “The Photography of an Abstract Expressionist” in the column called “THEORY INTO PRACTICE“.

Page 5 discusses “How to Success in Business Without Really Crying”  in the “MEDIA-ROLOGY” column’s take on our Premier’s recent TV appearance. David does his usual tongue-in-cheek Equipment Review, on the “The So Not Treasures from My Collection“ article about things we collect but are of rather little value; while page 7 has a trio of WEB LINKS of interest to us all.

And of course, Page 8 features a poster on our forth-coming ZOOM event  “A Conversation with Rita Godlevskis Editor and Publisher, PhotoEd Magazine. You may find the poster vaguely familiar since I used it in a recent post :-)! On page 9, Ivy & Izzy discuss “The Photography of  Many Happy Returns” quietly followed by John’s page of classifieds covering things we find interesting.

P.S. As usual, every link shown in the newsletter is a hot link just waiting for your click!

P.P.S. You can visit this issue by clicking here, or by g0ing to the menu item NEWSLETTER at the top of the page. There is a drop down menu that takes you to older issues dating back a couple of decades to the very beginning.

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let’s try small …

A version of the Classic 35 from Craftmen’s Guild in California

Toronto. … and aluminum, and made in America, and 35mm film. Sadly nothing worked, and the ‘Classic 35’ came out in 1948 and disappeared. Just another flop, but worth far more today for collectors – if they can find one!.

The name ‘Classic 35’ was later used by Peerless in the States for their branded imported cameras. This aluminum camera with the horizontal stripes was American-made and marketed out of  Hollywood, CA by the Craftmen’s Guild. It was basically a half frame box camera. The lens was f/4.5 to f/22 fixed focus with a single shutter speed of 1/50th second (plus time).

The Guild tried to ride the wave of enthusiasm for 35mm cameras, but never survived the rush of German and later Japanese cameras after the war. American-made cameras? Really? Just read this little ad from Popular Photography’s November 1948 issue and say thanks to my good friend and fellow PHSC member, George Dunbar for sharing his search results with us.


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wild lights

sync adjustment slider for VIII flash and new camera base

Toronto. Okay, flash is “the next big thing” and you don’t have a flash socket (pc) or a hot shoe. So what can you do?? Welll, if you are Leitz of Leica fame, you could make a base and flash gun for your camera. The synchronization just needs to connect to the shutter, so you could add the adjustment and connection to the new base and then connect your flash trigger via a cord to the base et voilà!

As this advertisement in the January, 1947 issue of Popular Photography shows, E Leitz in New York solved it and sold flash guns for the screw mount Leicas. Mind you, the shutter synchronization limit was a trifle slow at 1/20th or 1/25th second for a wide open focal plane aperture (first curtain fully across, second curtain not yet started).  A special long burn FP bulb could sync at any shutter speed, of course (light stays on to follow the slit between the two curtains across the film plane).

Note. The title is a riff on the Canadian retail subsidiary of E Leitz in the 1970s called Wild-Leitz. Their repair department correctly fixed the shutter of my M4.

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time slicers

slicing it right

Toronto. I often think of a shutter as a means to control speed and illumination. However when the image is framed and the shutter button pushed, it captures on film, a ‘slice of time’ in the subject’s life.

I have discussed shutters in many posts like, “shudder and stutter – our shutter supplement“, “freezing motion at slow shutter speeds“, “Self capping miniature FP shutter”, “The Need for a Shutter in the 1890s, “Spring? I Shutter at the Thought 🙂, Etc.

From the beginnings in 1839 to the 1870s the ‘slice’ was measured in minutes outdoors or by strong northern light in studios. A lens cap or gentleman’s hat was enough to block the light. When Richard Maddox invented the dry plate in 1871, this changed. Outdoors, sub-minute ‘slices’ became practical and various mechanical shutters emerged and stepped up to the task.

For most of the next century, shutter speeds and media sensitivity increased. Electronic flash offered good lighting and extremely brief exposures. When digital technology and especially smart phones took hold, mechanical shutters disappeared to be replaced by fully electronic technology and both media sensitivity and shutter speed soared making both in door and night time photography practical – often without resorting to flash illumination.

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Faye Schulman photographer 1920-2021

Toronto. Ms Schulman lived for 101 exciting years. She was born Faigel Lazebnik on Nov. 28, 1919, in Lenin, a Polish town near the Russian border. She died here in Toronto just over a century later.

Read about her exciting life in the Globe and Mail obituary written in some detail by Mr  Tu Thanh Ha back on May 5th.  She lived in Europe during the war, evading Nazi extermination and eventually fleeing to Russia. She married and with her husband emigrated to Canada in 1948. settling in Toronto.

My thanks to our president Lewko (Clint) Hryhorijiw for alerting me on Ms Schulman and her accomplishments. Clint is a professional photographer here in Toronto.

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quirks and quotes

tongue in cheek ‘Kodak’ ad

Toronto.  The old bromide “a photo is worth a thousand words” was around when I was a kid. Petapixel built on this theme by offering an article “70 Inspirational Quotes for Photographers” by TAMMY LAMOUREUX back on 

The quotes are often from well known photographers. Have a look and see some fresh ideas for the digital era.

Thanks to photo-historian, good friend, and fellow PHSC member, George Dunbar.

The title of this post is a riff on Bob McDonald’s excellent CBC radio show “Quirks and Quarks“. By all means take a listen if you have any interest in science.



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Photographic Canadiana Supplement 2-4 (May 2021)

Photographic Canadiana Supplement 2-4 May 2021

Toronto. This year, the PHSC sponsored a project by students in the Film + Photography Preservation and Collections Management Program at Ryerson University. The project will mount an exhibition of images from the Sovfoto Archive at the MacLaren Art Centre at the Ryerson Image Centre  (September 15 – October 24, 2021).

We are circulating a PDF of the exhibition catalogue as a special thank-you to those whose memberships and renewals allow us to support important student work of this kind. As a member of the PHSC, you received this supplement Friday, the 7th of May.

Vol 2-4 was sent out last Friday afternoon to all current members with an email address. If you did NOT get a copy, please email me at info@phsc.ca and I will send you a copy after verification of your membership. Not YET a member? well, for heaven’s sake! Grab your plastic and register via PayPal on the upper right of this page! And you can donate to the society the same way via PayPal, or go to our Canada Helps entry on the link below the PAY NOW button.

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engine, engine, number 14

Toronto. We held our 14th ZOOM exec meeting Wednesday evening. And Celio out did himself in arranging this meeting and investigation alternate ZOOM features. The third wave still has Toronto under total lockdown and stay at home status. ALL live events continue to be cancelled and our monthly meeting venue (North York Memorial Hall) remains closed. Meantime, vaccination race is slowly winning out.

The May issue of our newsletter, ‘PHSC News’, goes next week to nearly 1,900 addresses (sign up at news@phsc.ca for your free pdf copy). Members get specials plus the journal via pdf. (contact me if you are a member and HAVE NOT seen the pdfs). Some members have unsubscribed to MailChimp; some emails are invalid; and others have no email on file with us or with MailChimp. Questions? Drop me a note at info@phsc.ca.

Note this post title is a riff on the old kids song, “Engine, Engine, Number 9“.

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The Amateur Photographer et al

The Amateur Photographer, summer, 1940

Toronto. Post WW2 we became very American-centric whereas we focused on Britain prewar and during the war years. Many of our books and nearly all magazines come from the States today and we seem to have forgotten the wealth of material produced in England.

I have a couple of copies of the long running weekly ‘The Amateur Photographer’ plus lots of books by Hove, Focal Press, and even one by Thames and Hudson. Many of my books on photography and camera collecting came from Focal Press and Hove in England.

My good friend and fellow PHSC member, George Dunbar, emailed me a wonderful link the other day that sent me searching for my old copies of Amateur Photographer (July 17, 24, 1940). George found this link to a history of AP and the magazines it absorbed. The site, Photographic Memorabilia, looks very dated but was last updated just a few weeks ago. A big thanks to George for sharing this link with us in his search for photographic history. Note that the magazine has slowly increased in price but is still being published!

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