Toronto. Kodak did show up in the last issue of Life (December 1972), but not in their own ad. Instead, a Kodak camera was featured in a colourful Raleigh cigarette ad as one of many ‘free’ items available with B&W (Brown and Williamson) coupons attached to the cigarette package. I wonder if the ad creator meant ‘three’ coupons, not ‘free’?
At the time, there was a huge issue over whether cigarettes caused terminal illnesses as stated much earlier in the medical press. Ultimately the case was settled with disastrous effects on the (American) tobacco industry.
At the time, I worked in Montreal for a company that permitted smoking in the work place as it had for many years previously and for some years later.
A thanks goes to our in house photo-historian, George Dunbar, for finding this example of the American tobacco industry trying to sway public opinion with ‘free’ goods while they tried to down play medical issues.