Monthly Archives: July 2019

if you know this guy, you’re too damn old!

Toronto. Another popular “coat-tail” ad stunt was to get then popular stars of movie, radio and even TV to promote the camera you imported, inferring if so and so who is so popular uses it, you should too. Typical was … Continue reading

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coat-tail advertising

Toronto. Modern day advertisers “sponsor” athletes, movies etc. and join them in advertisements. Well known athletes at the top of their game promote sporting gear implying that using gear by that company will enhance your chances of winning too. Mid … Continue reading

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the good, the bad, and the ugly

Toronto. When it comes to accessories for the Leica, the ZOOXY and its brethren are right up there as candidates for the ugly prize. The massive weighty thing is a focusing mount and extension tube that connects to an OOZAB … Continue reading

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a COOMI cutie

Toronto. In the post WW2 days of film, you could make close-ups by placing an extension tube between camera body and lens or by adding a close up lens (+1,  +2, or +3 diopter) element to the front of the … Continue reading

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logs and dogs

Toronto. Rita is everywhere with PhotoEd. If you wish to see the upcoming documentary on Robert Frank at Hot Docs for free here in the big smoke, Drop Rita a line. The ‘log’ in the title of this post is … Continue reading

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a flashy ad over 60 years ago

Toronto. Once the media (glass plates, film) became fast enough for instantaneous outdoor photos, people began creating a means to make indoor photos. In most cases the lack of a bright light was the limiting factor and various means to … Continue reading

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automation and home movies

Toronto. If you were to believe the marketeers who wrote this ad found on page 24 of the October 8, 1956 issue of LIFE magazine, the 200EE camera is so simple a child could take perfect movies. Yeah! Right! This … Continue reading

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stuck in the middle

Toronto. Over the time from 1839 until today, still cameras have become smaller and the media faster. When dry plates became readily available, shutters became a necessity. Combined with aperture settings, shutters and diaphragms gave the right amount of light … Continue reading

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beginning to see the light – again

Toronto. The post title must be a favourite of mine – used many times here, Long before digital photography arrived where it is today, professionals and advanced amateurs struggled to make prints that gave the most accurate and satisfying monochromatic … Continue reading

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Redlands Photo Contest

Toronto. Fancy seeing a bit of down under? The Redlands Camera Club in Wellington Point, Queensland, Australia is hosting its 2019 International Print and Digital contests this year. The contests are open from July 1st through August 10th. Click on … Continue reading

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