Tag Archives: flash

blinding me with flash

Toronto. In the early years of photography, it took daylight to create an image. The processes of the day were far too insensitive for gas light, and later electric light to be of practical use. In the mid to late … Continue reading

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slipping into history

Toronto. Post war, nomograms were great marketing tools. Arel, Inc. of St. Louis took it a step further creating an actual slide-rule, not with the traditional A, B, C, D, etc. scales but with calculation scales of interest to serious … Continue reading

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wild lights

Toronto. Okay, flash is “the next big thing” and you don’t have a flash socket (pc) or a hot shoe. So what can you do?? Welll, if you are Leitz of Leica fame, you could make a base and flash … Continue reading

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PHSC News for April 2021 (Vol 20-10)

Toronto. At right top of page 1 in this issue is the  AlfaView Solar-Powered Bullet Dummy Fake Surveillance Camera. Saves cost. A few decades ago when we had a store front in the Kingsway, I used a real camera bought … Continue reading

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controlling the market

Toronto. For decades Kodak controlled the film market by creating new film sizes and the cameras to use them. Heavy advertising prompted the ill informed public to buy the latest Kodak camera and use Kodak film.  An example is this … Continue reading

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the eye of the beholder

Toronto.  The very first issue of the Graflex Journal for 2021 shows a photograph of the news photographers up in Sudbury back in 1953 when cameras and flash were both big and bulky. One brave soul flaunts his Rollei and … Continue reading

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taking a bigger slice of the pie

Toronto. Post war, every company in the photographic  industry worked hard to gain a bigger market share. Kodak, as shown by this LIFE ad from the May 7, 1971 issue (p 65), grouped all the hot button ideas into one … Continue reading

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customer focus

Toronto. Successful companies in any industry make changes based on customer focus. That is, how do we change our products to solve pressing customer issues? Polaroid was one such company as shown in this April 2nd, 1971 spread on pages … Continue reading

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a tap in time

Toronto. The old Kodak excelled at deciding what problems affected their customers and how to solve them. Ads like this LIFE ad in the issue of September 25, 1970 addressed one problem and silently showed how two others were solved. … Continue reading

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somethin’ flashy

Toronto. Did you ever hear of the ‘National Vulcanized Fibre Company’ (NVFC)? Neither did I. However, parts using that company’s products played a key role in the use of flash in photography. A number of companies in the early 1940s through … Continue reading

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