Tag Archives: ad

watch da birdie

Posted on July 11, 2022 by Robert

Toronto. As WW2 was winding down, companies became more innovative in their advertising. Pepsi-Cola – the major competitor to Coke – tried a humorous approach using a cartoon based on the old idea of a studio photographer capturing a portrait … Continue reading →

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flexing some muscle

Posted on July 9, 2022 by Robert

Toronto. Argus was known for American made cameras, especially the ‘brick‘ – the Argus C3. However, the company also dabbled in TLR designs. This ad shown at left is for the Argoflex – Likely a model E given the date … Continue reading →

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good lord! a Deardorff!

Posted on May 15, 2022 by Robert

Toronto. Things that seemed so important decades ago are not even a consideration today. This advertisement from the January, 1930 magazine called American Cinematographer is a case in point. A rising and falling front with a short focus lens was … Continue reading →

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getcha daily colour here!

Posted on May 13, 2022 by Robert

Toronto. The Universal Camera Corporation in the Big Apple (NYC) made many still cameras such as the popular Mercury with the weird circular shutter. They also made movie cameras and projectors. This ad appeared in the August, 1941 issue of … Continue reading →

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will do anything to get a sale

Posted on May 10, 2022 by Robert

Toronto, The August, 1941 issue of Popular Mechanics ran an advertisement for a camera called the “Midget Marvel”. It was offered for less than $9 American including the leather case. Some different cameras used the same name, so I am … Continue reading →

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perhaps well named?

Posted on April 26, 2022 by Robert

Toronto. The December 1925 issue of American Cinematographer carried an ad for the Debrie Interview, model E camera called “The Greatest of all Motion Picture cameras”. It was said to be ‘light’ at 14 pounds. With a body made of … Continue reading →

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trying to climb aboard the amateur photo express

Posted on April 23, 2022 by Robert

Toronto. Talk about bad timing! This ad for a cheap Agfa camera “made in U.S.A.” appears in the July 1941 issue of Popular Mechanics. A few months later in December of that year, Japan bombed Pearl Harbor, Hawaii and the … Continue reading →

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camera is cheap and a film for free

Posted on March 28, 2022 by Robert

Toronto. The Univex Corp set out to capture the low end photographic market in the States. The war in Europe caused a hiccup in their film supply. Univex used a custom style core on its “00” roll film with the … Continue reading →

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if you can’t beat them …

Posted on March 26, 2022 by Robert

Toronto. Two events likely resulted in this version of the famous Speed Graphic. First the continuing depression and the need to economize; and secondly the success of the minicam and enlarging making smaller cameras very popular. As advertised in the … Continue reading →

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too little, too late

Posted on March 19, 2022 by Robert

Toronto. In this June, 1934 advertisement in Popular Mechanics, Kodak announced its new SIX-20 folder. The camera had lots of features but ignored the growing ground swell of minicam sales. My dad bought a simpler version of the SIX-20 a … Continue reading →

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