too little, too late

1934 ad for the Kodak SIX-20 folder

Toronto. In this June, 1934 advertisement in Popular Mechanics, Kodak announced its new SIX-20 folder. The camera had lots of features but ignored the growing ground swell of minicam sales. My dad bought a simpler version of the SIX-20 a few years later and used it to capture many of my childhood moments.

While the camera did include many of the features that attracted shutter bugs to the 35mm cameras of the day, it was just one camera in Kodak’s stable; one that missed the minicam revolution that peaked a few years late when the revolution was featured in Fortune magazine.

Once more, we are indebted to my good friend and fellow photography enthusiast, George Dunbar, for sharing this wonderful ad from yesteryear with us.

 

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