1944 ad for Argoflex camera
Toronto. Argus was known for American made cameras, especially the ‘brick‘ – the Argus C3. However, the company also dabbled in TLR designs. This ad shown at left is for the Argoflex – Likely a model E given the date and look – although the company did make an earlier TLR simply named Argoflex.
The basic lens and shutter have some settings (at least one article calls the plain Argoflex a ‘box camera’). The design mimics the Rollei cameras of the day which were unavailable here or in the States after WW2 began.
This ad is from the June, 1944 issue of Popular Mechanics, hence the war theme. My thanks to my good friend, George Dunbar, for sharing this find with us. I can only recall the 35mm cameras Argus sold over the years. Nevertheless, visit our trunk sale this month – you may fine a TLR for your collection – even an Argoflex …
