Tag Archives: ad

a weighty solution

Posted on February 26, 2022 by Robert

Toronto. This advertisement in the May 1933 issue of American Cinematographer touted an amazing sound system by DeVry – less than 150 pounds of camera, film, and sound equipment! All available just five years after the ‘talkies’ burst on the … Continue reading →

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we have a winner!

Posted on February 7, 2022 by Robert

Toronto. Sometimes a low price and great hype pay off. This combo paid off in spades for the Universal Camera Corporation in the late 1930s through the very early 1950s when its Univex 8mm movie cameras introduced a huge number … Continue reading →

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an article with a view (master)

Posted on February 5, 2022 by Robert

Toronto.  Over time, stereo has popped up as a fad – as photo cards in the late 1890s, as cameras in the 1950s, as movies, as TVs and in 1939 as a child’s toy called a View-Master. This wonderful toy … Continue reading →

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read da fine print, dummy

Posted on January 27, 2022 by Robert

Toronto. The February, 1941 issue of Popular Mechanics came out when I was a little kid still figuring out when to use a spoon (not really). Six years later, I took a bus ride with the rest of my grade … Continue reading →

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the Graflex of movie cameras

Posted on January 25, 2022 by Robert

Toronto. Professional camera men in Hollywood for the most part used Mitchell cameras. The Mitchell was to Hollywood cameramen like a Graflex camera was to newshounds – Fully professional and a sturdy work horse. In 1922, when silents were still … Continue reading →

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jumping in with both feet

Posted on January 17, 2022 by Robert

Toronto. America was a bit late to the WW2, but made up for it in spades after Pearl Harbor was attacked by an ally of Germany. All industries quickly turned to the war effort. Hollywood cranked out propaganda movies galore … Continue reading →

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a rose by any other name

Posted on January 14, 2022 by Robert

Toronto. One of the earliest ambitions of film makers was to expand their film’s sensitivity spectrum down to the reds. By the mid 1930s when Agfa-Ansco made this film, yellows, greens through near violet blues could be captured. Such a … Continue reading →

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fleet of foot, with fully adjustable slow speeds too

Posted on January 12, 2022 by Robert

Toronto. In 1935, advertisements pointed out how a particular camera or maker was different. Was superior to the rest. Was a far better buy than the competition. This was especially noticeable in highly competitive America. For example, Leitz NY would … Continue reading →

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a neater meter

Posted on January 7, 2022 by Robert

Toronto. One area of photography that absolutely demanded consistency in exposure was movies. Any unexpected exposure shift between scenes or reels was obvious and annoying to theatre goers, especially those who paid hard earned money for the movie experience. Weston … Continue reading →

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daylight blues

Posted on January 5, 2022 by Robert

Toronto. In the mid last century, one could buy daylight or tungsten transparancy (slide) film. The difference was in their white balance. Incandescent bulbs would have a colour balance around 2700 degrees kelvin and a special blue filter on the … Continue reading →

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