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a colourful B&W ad from 1941

Toronto. The Universal Camera Corporation in the Big Apple (NYC) made many still cameras such as the popular Mercury with the weird circular shutter. They also made movie cameras and projectors.

This ad appeared in the August, 1941 issue of Popular Mechanics, just months before America was finally dragged into WW2 and a few years after Kodachrome revolutionized colour film. Aspiring amateur movie cameraman were the target of this campaign.

My thanks to our favourite photo researcher, George Dunbar, for sharing this bit of photographic history with us. As a youth I bought many issues of this magazine which at the time was the premier ‘mechanics/science’ magazine for all aspiring do-it-yourselfers. It was also quite thick at the time.

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