Tag Archives: LIFE

ad for speed and innovation c1964

Toronto. This is another ad for the film world’s maverick, Polaroid. The company down plays the COST of its film and paper combination by emphasizing the technology and simplicity of its cameras, the tonal and colour fidelity of its materials, … Continue reading

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things go better …

Toronto. … with Coke, or so they say. In 1964 Coke used a B&W copy of this advertisement to inform the general public that both Coke and Coca-Cola are the trademarks of the same big company. A camera signified just … Continue reading

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if only it was this easy …

Toronto.By 1964, a new kind of exposure meter finally made it possible to record low light settings. The CdS or Cadmium Sulfide cell resistance varied with the amount of light it was exposed to. A battery with a stable voltage … Continue reading

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gizmos and gadgets

Toronto, In the 1960s, camera makers fought to gain market share. A fresh idea might be swept up by the competition – or left to linger and die an orphan. Ricoh cameras were made by Riken Optical in Japan. According … Continue reading

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Rokkin’ lenses

Toronto. By 1963, the Japanese Optical industry was a tsunami roaring across the Western world. No longer viewed as copy cats of German technology, Japan was rightfully recognized as a serious contender for high quality optical products. A December 6, … Continue reading

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if you can read …

Toronto. … you can learn! Or so the American “Famous”schools touted last century.  Famous Artists School and Famous Writers School operated by correspondence on the premise that reading could make you an artist or writer.  In the same spirit, Famous … Continue reading

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toys for little boys

Toronto. Sawyers of View-Master fame were justifiably proud of using Kodak products. This link is to a review of the talk we heard on September 20, 2006 by Mary Ann and Wolfgang Sell, members of the NSA and View-Master experts. An advertisement … Continue reading

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another high flyer

Toronto. American photographer and LIFE photographer, Margaret Bourke-White was very popular mid last century. I wrote a post on her back in March 18, 2019 of last year. This photo (at left) shows her high above NYC using a press … Continue reading

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the Jack Roy of photography

Toronto. Jack Roy used the stage name of Rodney Dangerfield. As Dangerfield, his catch phrase was, “I don’t get no respect”.  The vast majority of professional and amateur photographers viewed Polaroid in the same light. Polaroid had very innovative cameras … Continue reading

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Yousuf Russia LIFE 1963

Toronto. One of our most famous portrait photographers of all time was Karsh of Ottawa. Some members strive to collect portraits taken by Karsh. One member – Shelton Chen – even wrote and published a book of Karsh Portraits. In … Continue reading

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