Tag Archives: view-master

an article with a view (master)

Posted on February 5, 2022 by Robert

Toronto.  Over time, stereo has popped up as a fad – as photo cards in the late 1890s, as cameras in the 1950s, as movies, as TVs and in 1939 as a child’s toy called a View-Master. This wonderful toy … Continue reading →

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toys for little boys

Posted on April 26, 2020 by Robert

Toronto. Sawyers of View-Master fame were justifiably proud of using Kodak products. This link is to a review of the talk we heard on September 20, 2006 by Mary Ann and Wolfgang Sell, members of the NSA and View-Master experts. An advertisement … Continue reading →

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view view master master ad ad

Posted on October 25, 2019 by Robert

Toronto. January 1959. The USA was digging into the space race and to capitalize on it, View-Master offered a special deal for a viewer and seven photos of a Vanguard Rocket being launched in Florida at Cape Canaveral plus three … Continue reading →

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seeing double – again

Posted on March 6, 2019 by Robert

Toronto. Stereo seems to wax and wan in popularity. Around the end of the 19th and beginning of the 20th century, stereo was very popular – the television and movies of the day. It disappeared and shot to popularity once … Continue reading →

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the charm of 3D for kids

Posted on February 11, 2019 by Robert

Toronto. My wife had a View-Master and light source and reels when she was little down in New Toronto. A few years later this ad appeared on page 58 of the January 17th, 1955 issue of LIFE magazine. The charm … Continue reading →

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double your pleasure …

Posted on January 8, 2018 by Robert

Toronto. Fellow member George Dunbar came up with this period advertisement for the Iloca Stereo camera (version 1) from a January 1951 Popular Photography magazine ad.  You may be more familiar with one of the camera’s aliases, the Realist, or … Continue reading →

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Letter from Manitoba

Posted on May 10, 2017 by Robert

Toronto. We pride ourselves in having members across Canada and world-wide. Ed James has been a member for many years and is a devout collector as the following photo suggests. In the Oct/Nov 2015 edition of the magazine Our Canada, … Continue reading →

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View-Master Poster and Details

Posted on March 17, 2017 by Robert

Toronto. Back on March 12th, Scott Dutton of Alberta sent me an email looking for Philippe  Maurice who spoke to the PHSC in the fall of 1996. The topic was a paper Philippe wrote about View-Master. On the 17th Scott … Continue reading →

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View-Master Stereo Camera Ad

Posted on September 30, 2016 by Robert

Toronto. My friend George Dunbar sent me an email the other day showing over a dozen magazine ads from mid last century. The magazines of that era had many small illustrated want-ad size listings, often for ways to get rich … Continue reading →

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