ad for speed and innovation c1964

Polaroid Color Pack 101 Camera ad

Toronto. This is another ad for the film world’s maverick, Polaroid. The company down plays the COST of its film and paper combination by emphasizing the technology and simplicity of its cameras, the tonal and colour fidelity of its materials, and the speed of its products (near instant gratification – before the instantaneous gratification of cell phone cameras).

A LIFE magazine advertisement on page 2 of the December 18, 1964 issue touts the virtues of Polaroid Color Pack Cameras and materials. While the cameras’ technology and low cost are mentioned, only the speed and fidelity of the media (Color Pack) is noted.

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