Tag Archives: Polaroid

PHSC News newsletter for June 2021

Toronto. At right top of page 1 in the latest PHSC News newsletter is a subminiature film camera made by Mamiya in Japan for all you die-hard film fans. June of 2021 is well underway, and our editor, Sonja and her … Continue reading

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angel of the morning

Toronto. In 1972, Dr Edwin Land electrified the photographic community when he announced his new SLR camera, the SX-70. This incredible camera had all the bells and whistles of contemporary cameras plus creating colour prints, with no waste, in just … Continue reading

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catching the wave

Toronto. My now elderly NEX-6 boasts a maximum ISO of 25,600 (so noisy only black and white images are okay). Back in 1967, a maximum ASA (ISO) unpushed, was around ASA 400 (Tri-X). This speed was far too slow to … Continue reading

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hey! Big Shot!

Toronto. The term  “Big Shot” meant someone of importance in business or politics. However, when I was young we used it as a derogatory term for someone who was puffed up by his self perceived importance. In this April 30, … Continue reading

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customer focus

Toronto. Successful companies in any industry make changes based on customer focus. That is, how do we change our products to solve pressing customer issues? Polaroid was one such company as shown in this April 2nd, 1971 spread on pages … Continue reading

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cleaning up with Polaroid & Tide

Toronto. As I mentioned in a few posts, advertising costs could be reduced by joining forces with a non-competitor. An example is the Polaroid-Tide ad in the November 29, 1970 issue of LIFE magazine. Enthusiasts – or anyone who saw … Continue reading

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the marvellous little Polaroid

Toronto. In 1969, the Polaroid ad in LIFE magazine touted its series of electronic and mechanical cameras with built in timers and signals to tell the user development was finished. While Polaroid film and prints were somewhat expensive, the cameras … Continue reading

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it’s complicated

Toronto. Photographic product makers worked hard at besting one another to capture a larger segment of the ever growing amateur photography market. Typical of the strategy was this May 1969 ad in LIFE magazine touting Polaroid. The ad emphasizes its … Continue reading

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when sub-minute was super fast

Toronto. When we see a good shot, we pull out our smartphone, snap, correct (edit), and send the image a few chairs over or half way around the world in a few seconds – in full colour and crisp high … Continue reading

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swinging ’60s

Toronto. The swinging ’60s! What a glorious time to be alive! In that era Polaroid introduced it’s most popular camera of all, the Swinger. This simplified camera took black and white photos, developed outside the camera and gave you a … Continue reading

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