Tag Archives: GE

daylight blues

Posted on January 5, 2022 by Robert

Toronto. In the mid last century, one could buy daylight or tungsten transparancy (slide) film. The difference was in their white balance. Incandescent bulbs would have a colour balance around 2700 degrees kelvin and a special blue filter on the … Continue reading →

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customer focus

Posted on February 17, 2021 by Robert

Toronto. Successful companies in any industry make changes based on customer focus. That is, how do we change our products to solve pressing customer issues? Polaroid was one such company as shown in this April 2nd, 1971 spread on pages … Continue reading →

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the shadow knows…

Posted on August 1, 2019 by Robert

Toronto. I remember as a child of seven or eight listening to radio dramas. One was called “The Shadow” and  his alter ego, “Lamont Cranston”. Like Cranston, the tell of a flash photograph with the flash gun mounted on a … Continue reading →

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coat-tail advertising

Posted on July 30, 2019 by Robert

Toronto. Modern day advertisers “sponsor” athletes, movies etc. and join them in advertisements. Well known athletes at the top of their game promote sporting gear implying that using gear by that company will enhance your chances of winning too. Mid … Continue reading →

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shine a light on me 2

Posted on May 26, 2019 by Robert

M2 PowerMite flash bulb ad in LIFE magazine Toronto. In the 1950s one big opportunity was assisting amateurs to make night or indoor shots. General Electric (GE) was well respected at the time for manufacturing light bulbs. They saw two … Continue reading →

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lighting the way

Posted on January 17, 2019 by Robert

Toronto. Tom Edison’s company got into the blossoming flashbulb era of the 1950s and 60s as shown in a September 6, 1954 LIFE magazine two page spread (pp30, 31). One of our society’s presidents and founders, the late Larry Boccioletti, shown … Continue reading →

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GE Exposure Meter Ad in Late 1945

Posted on April 10, 2017 by Robert

Toronto. The advertisement for the GE exposure meter DW-28 in LIFE (Dec 17, 1945) was the third of three ads sent to me the other day by George Dunbar. In late February I did a series of posts on determining … Continue reading →

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