Tag Archives: Leitz NY

a wily marketing plan

Toronto. The challenge facing Leitz NY was how to swing the photography fraternity from the bulky cameras of the day to their particular variety of 35mm minicam camera. The boys in NY came up with the idea of touting the … Continue reading

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fleet of foot, with fully adjustable slow speeds too

Toronto. In 1935, advertisements pointed out how a particular camera or maker was different. Was superior to the rest. Was a far better buy than the competition. This was especially noticeable in highly competitive America. For example, Leitz NY would … Continue reading

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wither thou goest, Kardon?

Toronto. When America was finally dragged into WW2 on the side of Britain, they  had a problem. The Leitz NY organization was taken over by the US government, but no high quality American made 35mm cameras were available. Peter Kardon … Continue reading

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a COOMI cutie

Toronto. In the post WW2 days of film, you could make close-ups by placing an extension tube between camera body and lens or by adding a close up lens (+1,  +2, or +3 diopter) element to the front of the … Continue reading

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Remember the Wollensak Lenses for the Leica?

Toronto. PHSC Member George Dunbar sent me this April 1945 advertisement from Popular Photography. During WW2, Leitz NY continued to operate. One big problem: merchandise from Germany dried up. To solve one of the issues, Leitz NY manufactured lens mounts that … Continue reading

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