1955 View-Master Ad
Toronto. My wife had a View-Master and light source and reels when she was little down in New Toronto. A few years later this ad appeared on page 58 of the January 17th, 1955 issue of LIFE magazine.
The charm to children was a tremendous asset for Sawyer, maker of the popular 3D toy. The reels had seven scenes, in colour and in 3D making a thrilling image for young eyes. Some of the reels came with a booklet. They all had cutlines describing each photograph.
