Tag Archives: Spartus

if at first you don’t succeed …

Posted on August 8, 2021 by Robert

Toronto. … try and try again! And that is what Spartus did. A new name?A new town? A new camera style? The company began around 1934 in NYC as the Utility Manufacturing Company. It moved to Chicago in the 1940s … Continue reading →

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coat-tail advertising

Posted on July 30, 2019 by Robert

Toronto. Modern day advertisers “sponsor” athletes, movies etc. and join them in advertisements. Well known athletes at the top of their game promote sporting gear implying that using gear by that company will enhance your chances of winning too. Mid … Continue reading →

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Spartus Press Camera – yeah, right!

Posted on June 2, 2018 by Robert

Toronto. We saw many of these little plastic box cameras drift through our fairs over the years. Sold from Chicago by the Spartus Camera Corporation, this inexpensive model was more marketing puffery than technology. The flash was built-in as was … Continue reading →

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