Tag Archives: Popular Photography

the days of the prime lens

Posted on January 24, 2018 by Robert

Toronto. We are spoiled these days by the wonderfully sharp zoom lenses which allow us to be lazy and just adjust the lens focal length to crop the scene rather than change a prime lens and actually move to get … Continue reading →

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see small, see large

Posted on January 18, 2018 by Robert

Toronto. George Dunbar sent me this September 1951 advertisement from Popular Photography. Leitz made use of the atomic bomb and research to join their microscope and camera products. Both were innovative instruments for their time. The Ortholux microscope was designed … Continue reading →

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the famous Hasselblad 2-1/4 square SLR

Posted on January 12, 2018 by Robert

Toronto. My thanks to George Dunbar for finding this charming May 1951 ad for the original Hasselblad camera in Popular Photography magazine. Surprisingly the company goes way back to 1841. A photography division was first established in 1887. Popular recognition … Continue reading →

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internal flash sync comes to the Leica

Posted on January 6, 2018 by Robert

Toronto. George Dunbar finds a wealth of these old advertisements on line. This December 1950 ad in Popular Photography announces the advent of internal flash synchronization in the famous Leica camera. Long over due, this feature was common in many … Continue reading →

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Rectaflex – an Italian 35mm SLR

Posted on January 2, 2018 by Robert

Toronto. My thanks once again to my friend and fellow PHSC member George Dunbar for this  vintage July 1950 ad from Popular Photography magazine. The Rectaflex camera at the time was manufactured in Italy and is relatively rare as it … Continue reading →

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Innovations from Graflex in 1949.

Posted on December 26, 2017 by Robert

Toronto. Thanks once again to George Dunbar for this crisp ad about the Graphic/Graflex cameras. It appeared in the December 1949 issue of Popular Photography. The big deal on the Graflex was twofold: An extra bright viewfinder courtesy of an … Continue reading →

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those where the days …

Posted on October 12, 2017 by Robert

Toronto. I think George Dunbar has special spot in his heart for the once illustrious staples of the news photographer –  the Graphic and Graflex cameras. George often finds these unusual ads and passes them to a few of the … Continue reading →

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Kels of Vancouver in 1946 Pop Photography Ad

Posted on July 8, 2017 by Robert

Toronto. My thanks to my friend George Dunbar for bringing this to my attention. According to an ad for Graflex in the June 1946 issue of Popular Photography, William Kels of Vienna emigrated to Vancouver BC in 1940 and became … Continue reading →

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Robot Bomb Hit taken by Graflex Camera

Posted on June 19, 2017 by Robert

Toronto. My friend George Dunbar enjoys browsing the web in search of photographic memorabilia. He recently discovered this Popular Photography for May, 1945 advertisement for a Speed-Graphic. The camera caught the effect of a V1 buzz bomb or doodlebug on a building … Continue reading →

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Remember the Wollensak Lenses for the Leica?

Posted on June 5, 2017 by Robert

Toronto. PHSC Member George Dunbar sent me this April 1945 advertisement from Popular Photography. During WW2, Leitz NY continued to operate. One big problem: merchandise from Germany dried up. To solve one of the issues, Leitz NY manufactured lens mounts that … Continue reading →

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