Tag Archives: Kodak

all things to all people

Toronto. Mid last century we called Kodak, “The Great Yellow Father”. Kodak was everywhere. To think photography was to think Kodak. Sure other companies touted their photographic wares but Kodak was photography to so many of us. The above advertisement … Continue reading

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sometimes a camera is really special

Toronto. Take for example the camera in this 1934 advertisement. Two years earlier in 1932, Kodak began marketing a new smaller film format for the family ‘movie’ photographer  starting out during the great depression when money and jobs were so … Continue reading

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Kodak can be very professional

Toronto. Over the years, Kodak has covered a wide range of photographers – from absolute greenhorns to the very professional folk. As a youth I learned that Kodak even reserved selected items to be sold to their ‘professional’ stores. At … Continue reading

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a TLR box camera

Toronto. In July, 1940, Kodak placed an ad in Popular Mechanics announcing its new “TLR” Brownie. The camera was short lived (1940-41) but did last a decade longer as a synchronized version taking flash bulbs. Aside from the bight full-size … Continue reading

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Duex Redux

Toronto. The ad in the August, 1940 issue of Popular Mechanics brought to mind the camera Mark Singer presented at our Show and Tell meeting a couple of years back. The little inexpensive camera was only marketed in 1940-1942. Kodak, no … Continue reading

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what goes around …

Toronto. … comes around. Or so the old saying goes. And to prove a point, the November, 1939 issue of Popular Mechanics carried this article about an unnamed American ‘inventor’ who came up with the idea of a circular film, … Continue reading

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not all bad

Toronto. The great depression was a nightmare for most folks, culminating in the second world war. A sliver of silver lining in the gloomy clouds of depression was the fall in most retail prices. By June of 1939, even the … Continue reading

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8mm to the rescue

Toronto. By 1932, the world’s worst ever depression was well underway. Jobs were lost in droves. Fortunes disappeared literally overnight. Buying on margin became an instant pariah. Photo industry companies used novel ideas kept some of the amateur photographers active. … Continue reading

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night scenes

Toronto. Today’s savvy smartphone and digital camera users would roll their collective eyes at anyone touting ‘night scenes’ as a big deal. But it really was back in the mid 1930s in the days of slow film and generally slow … Continue reading

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giving it both barrels

Toronto. Kodachrome movie film was release in 1935 followed a year later as 35mm ‘slide’ film. The whole spectrum of Kodachrome films and processing were redesigned in 1938. In 1940, Kodak strongly promoted the new colour film for amateurs with … Continue reading

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