1940 ad for the Kodak Brownie Reflex camera
Toronto. In July, 1940, Kodak placed an ad in Popular Mechanics announcing its new “TLR” Brownie. The camera was short lived (1940-41) but did last a decade longer as a synchronized version taking flash bulbs. Aside from the bight full-size viewfinder with its own lens, the camera has all the hallmarks of a box camera – inexpensive, fixed focus, two shutter speeds (one is ‘bulb’), etc.
The camera uses 127 film and recommends a ‘standard’ enlargement of each print (about a 2x enlargement).
The ad suggests you “take your Kodak” if a planned visit to the NY World’s Fair is in your calendar.
Thanks again to my good friend, George Dunbar, for sharing this advertisement of a rather short lived Kodak Brownie camera that used the very professional and finely engineered TLR of the day as a roll model.
