Kodak can be very professional

1955 ad for the Kodak K-100 16mm movie camera

Toronto. Over the years, Kodak has covered a wide range of photographers – from absolute greenhorns to the very professional folk. As a youth I learned that Kodak even reserved selected items to be sold to their ‘professional’ stores. At the time I had ordered chemistry through my local druggist. He informed me that certain things I wanted he could not order because his business was not a ‘professional’ shop as defined by Kodak at the time.

This movie camera ad is from American Cinematographer magazine in April of 1955. The camera, a Kodak K-100 appears to be beautifully and professionally made. The ad suggests it is for the professional (news) or advanced amateur (in competition with Bolex, perhaps).

In any case, it is a fine instrument. My thanks goes out to my good friend (and fellow photo history enthusiast), George Dunbar. George is always pleased to share many of his discoveries with others.

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