Tag Archives: advertisement

what’s in a name?

Posted on May 18, 2023 by Robert

Toronto. A brand name denotes the style and quality of a company’s products. Post war, an American foundation was incorporated to promote national or international names over small local firms. The foundation was called, “Brand Names Foundation, Inc.” and was … Continue reading →

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in the dark of the night

Posted on May 13, 2023 by Robert

Toronto. Post war, everyone in the photographic industry strived to gain new photographers; none more than Kodak. Gearing up for their Christmas 1952 trade, this Kodak ad in the October, 1952 issue of Popular Mechanics promoted the idea that darkroom … Continue reading →

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90 ways to leave your job

Posted on May 12, 2023 by Robert

Toronto. Some years ago one of our founders, Larry Boccioletti, spent a miserable year in NYC as the hired head of a mail order photography programme. Larry said in all the time in Manhattan, he worked such long hours, and … Continue reading →

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squaring the circle

Posted on April 28, 2023 by Robert

Toronto. When collectors think of TLR design, they usually think ‘Rollei’. Other firms also made cameras in the TLR design. Most of these cameras seem to follow Rollei in general layout and style. To hop on the minicam bandwagon, the … Continue reading →

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what a bargain!

Posted on April 25, 2023 by Robert

Toronto. I’ve noticed over the years that in every industry larger companies buy up smaller ones for a variety of reasons – features, expanded territory, potential, etc. The photographic industry was/is no different as attested by the early years of … Continue reading →

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gilding the lily

Posted on March 30, 2023 by Robert

Toronto. Post WW2, photography literally blossomed with new ideas. Flash bulbs became the rage for solving lighting problem allowing for snaps at night or indoors. Soon all cameras came wth flash synchronized shutters. Many included the soon to be ubiquitous … Continue reading →

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ya can’t win ’em all …

Posted on February 20, 2023 by Robert

Toronto. There’s an old saying, “one born every minute” attributed to P T Barnum but actually older. The resulting population subset forms the potential audience for the type of gadget advertised in a 1950 issue of Popular Mechanics. Utilitron, the … Continue reading →

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a brighter view

Posted on January 12, 2023 by Robert

Toronto. One issue that Kodak likely had with its folders and box cameras was tiny, dim, viewers. Kodak solved this problem in many ways. One was advertised in the April, 1949 issue of Popular Mechanics – a TLR with a … Continue reading →

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just another ad for the Beacon II

Posted on December 18, 2022 by Robert

Toronto. George Dunbar came across this ad in Popular Mechanics for July 1948 and shared it with us. I did a couple of posts on this typical box camera and its predecessor (both dressed up to look like the popular … Continue reading →

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pirates of New York City

Posted on November 15, 2022 by Robert

Toronto. Univex (Universal Camera Corp) advertised its Buccaneer 35mm camera in November, 1947, a few years before declaring bankruptcy. Known for their unusual camera designs, the company was said to be ethically challenged. The body of the Buccaneer shown in this … Continue reading →

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