1953 ad for Brand Names Foundation
Toronto. A brand name denotes the style and quality of a company’s products. Post war, an American foundation was incorporated to promote national or international names over small local firms. The foundation was called, “Brand Names Foundation, Inc.” and was discussed in the book “Advertising in the Age of Persuasion” , a brief précis of which is cited in the above link. The book evolved from a CBC series by Terry O’Reilly which I listened to a few years back,
The premise of the foundation was promotion of national brands and encouraging people to switch from possibly less capable local brands to the far bigger nationals/internationals like Kodak or Ansco in photography.
A big thank you to my good friend and fellow photo enthusiast, George Dunbar, for sharing this full page ad from the January, 1953 issue of Popular Mechanics.
