Tag Archives: advertisement

not a good image …

Posted on December 4, 2023 by Robert

Toronto. Kodak did show up in the last issue of Life (December 1972), but not in their own ad. Instead, a Kodak camera was featured in a colourful Raleigh cigarette ad as one of many ‘free’ items available with B&W … Continue reading →

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in the thrill of the night

Posted on December 1, 2023 by Robert

Toronto. It’s hard to imagine the thrill of first seeing  a photograph emerge in developer under the gloomy illumination of a dim safe light. As a kid, I can remember this thrilling event. At the time, film development was a … Continue reading →

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making a case

Posted on November 30, 2023 by Robert

Toronto. Mid last century, Kodak had a growing public opinion to overcome – that of the quality and professional calibre of their goods. Although Kodak at the time was the largest player in the photo pool, it was often viewed … Continue reading →

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take ’em … make ’em

Posted on November 27, 2023 by Robert

Toronto. Smartphone users likely never bothered with film, photo paper, gooey darkroom stuff, etc. But at one time it was the only way to take and make photos. For the frugal amongst us back then, photographic manufacturers from time to … Continue reading →

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where the big boys are

Posted on November 24, 2023 by Robert

Toronto. Post war serious photographers migrated to the 2-1/4 inch format on 120 roll film. Instead of 120, Kodak had a proprietary 620 version. The short lived Chevron (1953-1956) was Kodak’s high end camera replacing the massive Medalist which was … Continue reading →

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catch the wave II

Posted on October 22, 2023 by Robert

Toronto. A recent post, “catch the wave“, spoke of Kodak’s technique to ‘monetize’ the latest popularity of stereo in the 1950s. A brief (very brief) competitor emerged in 1955 – the Delta Stereo by Lennor Engineering Co in Illinois. The … Continue reading →

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catch the wave

Posted on October 18, 2023 by Robert

Toronto. As mentioned many posts back, stereo has a surge in popularity about once every half century as new technology improves the images. In the 1950s another surge hit with toys, cameras, books, articles, movies, slides, colour, viewers, and projectors … Continue reading →

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sweet!

Posted on October 13, 2023 by Robert

Toronto. The January 1956 ad for Graflex in Popular Mechanics magazine was typical of the photography ads of the time. The ad touted Graflex products as ideal for colour images. Not mentioned was that colour transparencies and electronic flash were … Continue reading →

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that’s LIFE

Posted on July 14, 2023 by Robert

Toronto. My good friend and fellow PHSC member, George Dunbar, enjoys browsing the old magazines in search of photographic history in ads and articles. This particular ad extolls the virtue of Kodak products to capture ‘Family History’. To get any … Continue reading →

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do you remember Kodachrome?

Posted on May 22, 2023 by Robert

Toronto. From the late 1800s to pre WW2, colour was a huge challenge. The additive colour process was very slow. Mosaics and fine screens were used to record and display colour photographs. Colour photography was revolutionized in 1935 when Kodachrome … Continue reading →

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