April 1954 ad for Kodak’s 620/828 Chevron
Toronto. Post war serious photographers migrated to the 2-1/4 inch format on 120 roll film. Instead of 120, Kodak had a proprietary 620 version.
The short lived Chevron (1953-1956) was Kodak’s high end camera replacing the massive Medalist which was first released in 1941. As an homage to the tight fisted and amateur brigade, an adaptor allowed 828 film to be used in the Chevron.
The ad shown appeared in the April, 1954 issue of Popular Mechanics. It is shown here courtesy of George Dunbar who sent the ad along after his research spotted it. The Chevron was a classic, short lived design created and made on this side of the Atlantic.
Note: The post title is a riff on the title of the song , “Where the Boys Are“, released by Connie Francis in 1961.
