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While we try to follow the Society (PHSC) mandate and by-laws, the opinions of each post reflect those of the writer and not necessarily that of the Society (PHSC) or its executive.MONTHLY MEETINGS
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D-Day Anniversary UPDATED – PASS IT ON
Editor Lansdale has done much research on the D-Day Landing movies. He first published his results in the Photographic Canadiana issue 43-2. He has since expanded the material. Click here to download a PDF version and feel free to share it with friends and news media.
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PHSC News for December 2020
its show and tell time!
Toronto. The PHSC has two events at its December 2020 meeting via ZOOM. First is a brief status report at the AGM by our president Clint. This will be followed by a Show and Tell which is traditional for December.
Details are all in our PHSC News newsletter for December. If you aren’t on the list (and just why not?) then we will have it up on this site early Saturday. If you want to join us as an attendee (it’s free) then use this Eventbrite link.
We have some contributors now, but would like to have more. Check out the latest December newsletter for details. I will forward all messages on to Celio who will be organizing the list.
Bert Hoferichter 1939 – 2020

The late Bert Hoferichter by Robert Lansdale
Toronto. I was sad to hear that Mr Hoferichter of Mississauga died recently in Alliston where he last lived. Bert owned and ran a studio for decades down in Port Credit (Mississauga). He joined Humber College some years ago, teaching our current president amongst others.
Photographer Norbert Bert Hoferichter died this past Sunday, December 6th. You can join in on a ZOOM tribute this coming Saturday. Details are included in his obituary at the Drury Funeral Centre.
Bert was also a member of the PPOC and was the subject of one of the late Marg Lansdale’s columns which was included in her 1997 book. A copy of that column is shown here courtesy of our journal editor, Bob Lansdale. My special thanks to both friends – PHSC president Lewko (Clint) Hryhorijiw and journal editor Bob Lansdale for their contribution to this post.
typewriters and cameras? really?
Toronto. When I was a kid, a popular saying was that “a picture is worth a thousand words“. In the late 1960s, there were two big ideas in amateur cameras: Super 8 home movies, and 16mm sub-miniature cameras. By then colour photos were a growing portion of films and prints. Film resolution had improved to the point that both super 8 for movies and 16mm rolls for stills were both practical and desirable.
To attract a wider clientele for its portable typewriters, Smith-Corona offered a huge discount on a camera when one bought their electric or manual model. This pp18-19 June 27, 1969 ad in LIFE is typical of the strategy manufacturers of the day used to gain market share: link your product to a non competitive but desirable product at a deep discount. In this case, buy a Smith-Corona typewriter for your student and get a cheap (low end) movie or still camera for a few dollars more.
Within two decades, the typewriter was dead or dying – replaced by the ubiquitous computer. In business, the word processing system replaced typing pools. At home, the computers and printers of the day replaced the personal typewriter. Such is history.
Thanks to my old friend George Dunbar for sharing this ad with me. George spotted it while researching photographic history.
it’s complicated
Toronto. Photographic product makers worked hard at besting one another to capture a larger segment of the ever growing amateur photography market. Typical of the strategy was this May 1969 ad in LIFE magazine touting Polaroid.
The ad emphasizes its inexpensive, technically complex, and super easy to use colour camera! While a Polaroid camera may look complex, most cameras of the era – or any era – are just a shutter, an aperture device, a means to focus, a lens, a sensitive media, and a light tight box to keep the sensitive media and the lens the right distance apart.
As Lipinski says in his 1955 book “Miniature and Precision Cameras” about Leitz’s famous camera, “It can safely be said that the Leica mechanism has evolved around its focal plane shutter. There is hardly anything more in it — there is indeed remarkably little inside a Leica anyway.”
My thanks to my good friend and fellow photographic history buff, George Dunbar, for showing me this ad from the May 30, 1969 issue of LIFE magazine.
professional photographer
Toronto. From the very beginning of the art we had studio and landscape photographers. As the art evolved, becoming faster in exposure, simpler in execution, and growing in popularity, the professional focus rapidly diversified.
An example is this 1913 article from “Popular Electricity and World’s Advance”, showing a news photographer taking to the air in an aircraft whose technology was barely a decade old. Scary stuff showing the daredevils of news photography who will take great risks to make a photo for their newspaper.
This post is based on an article emailed to me by my good friend and fellow PHSC member, George Dunbar.
the gang’s all here
Toronto. When Kodak invented their first camera and began marketing it in 1888, for the first time amateurs could take snaps on a roll film and send them elsewhere for processing. In this case sending the exposed film still in the camera and the camera back to Kodak where the roll of film was replaced, the previous roll developed and printed, and prints and camera returned.
By making picture taking easier, the audience for photographic products was expanded and the snapshot phenomenon took hold. Brian Coe wrote a book called “The Snapshot Photograph – The rise of popular photography 1888-1939”. Over time the snaps became more than just a recording of family events and history, but a means to illustrate the evolution of technology, fashion, and even humanity. Today, Facebook considers the most commonly used camera of all is that in the ubiquitous smart phone.
This photograph, thanks to a note from my good friend George Dunbar, is from a 2012 article on the Canada’s History website by Paul Jones titled, “Roots: Understanding Family Photos“. Click on the article link and read what Mr Jones has to say about the family snapshot.
The title of this post is from a 1940s movie of the same name.
All About Enlargers – Part A
Toronto. What do you do when a photograph negative is too small? Enlarge it! You may be surprised to learn that enlarging apparatus came along well before the minicam revolution of the 1930s. In this special members-only supplement (vol 1-6) Part A shows the various devices available to enlarge the existing sensitive materials.
Vol 1-6 was sent out last Friday afternoon to all current members with an email address. If you did NOT get a copy, please email me at info@phsc.ca and I will send you a copy after verification of your membership. Not YET a member? well, for heaven’s sake! Grab your plastic and register via PayPal on the upper right of this page!
Stated in the supplement, “The advertisements and illustrations in this supplement originally appeared in the The Photographist numbers 109 and 110, the journal of the Western Photographic Collectors Association (WPCA) in 1996. The WPCA was affiliated with the University of California Museum of Photography and stopped publishing circa 1996, going into dissolution in 2001. For the story of the history of the WPCA, see the article in Special Supplement Vol. 1 No. 1.
“In an effort to make this material available to collectors, historians and those interested in the history of photography, this content was digitized by the Photographic Historical Society of Canada (PHSC) and Milan Zahorcak from the U.S. in 2019 and 2020 for distribution to PHSC members as a seven part series. The first instalments were about magic lanterns, posing chairs, flash lamps and the last will finish a two-part presentation on early enlargers. If you have any questions or would like higher resolution scans of any of the images, please contact the PHSC at info@phsc.ca.”
THINK … small
Toronto. Decades ago, people said that to get ahead, one had to think big! IBM even had a catch phrase – THINK. Years later when I worked in a data centre, IBM folk could get these IBM signs in capital white sans-serif letters on a blue background.
One of the earliest applications of photography was in the scientific laboratory. Scientists used the art to capture the powerfully magnified images they saw in the eye piece of the microscope. Jabez Hogg who wrote a massive primer on microscopy (15 editions from about 1850 – 1900) eulogized its virtues – until he learned a fee was charged to use daguerreotype technology in England (Daguerreotypes had the best resolution available at the time).
Later, microscope makers sold small field cameras and supports to record these amazing highly magnified images. Decades later when minicams became popular, camera makers made accessories to connect their products to microscopes. Leitz brought out a line of accessories called “micro-ipso”. This series of adaptors used a funnel-shaped tube to adjust the camera type and distance. A leaf shutter was included to avoid the motion effect of focal plane shutters on highly magnified images. A tiny telescope ensured both camera and microscope were in sharp focus simultaneously. A double cable release moved the focussing prism out of the way before the shutter operated.
The adaptors connected still and small movie cameras to a microscope. Leitz included a 10X periplan (flat field) eye piece to fit the microscope. Nowadays video cameras and monitors replace all this gadgetry. Scientists and audiences can view the monitor and focus, move, or even change the 1×3 inch glass slides holding thin layers or complete specimens.
niner, niner, this is ZOOM
Toronto. We held our nineth COVID-19 inspired exec meeting via ZOOM (This is beginning to feel like normal). Thank you Celio for arranging the meeting once again. Key changes are shown below. Toronto is in RED (Lockdown) at present as we see the second wave of COVID-19. ALL live events are cancelled at least until 2021. Our monthly meeting venue (North York Memorial Hall) is closed to events by the city until at least December 31, 2020. We now hope to do meetings beginning December 16 via video. Stayed tuned.
PHSC News goes out shortly for December. Sign up at news@phsc.ca for a free pdf copy. Members get specials plus the journal via pdf. Contact me if you are a member and HAVE NOT seen the pdfs. Some members have unsubscribed to MailChimp; some emails are invalid; and others have no email on file with the society. Any questions? Just drop me a note at info@phsc.ca















better stick with pen making …
Toronto. Parker Pen decided to branch out to the subminiature camera manufacturing. Never heard of a Parker camera? I’m nor surprised. It’s featured on page 1 of our newsletter this month (top right).
Is this really the last month in 2020 ? The year began with a positive note (in spite of the blustering Mr Trump) but soon became very chilly and ominous with the onslaught of COVID-19. Potential vaccine this month brings a bit of sunshine.
Meantime, our editor extraordinaire, Sonja Pushchak, and her team have composed this latest issue of PHSC News (20-06 – December 2020). Take a moment to read these articles and ease your troubles and cares!
Page 1 riffs on an early Hemingway article with the piece titled.”Canada’s Roof” about the photography of Michelle Valberg. This is followed by a brief tale of the mythical Lilith and the exhibition in the UK in place of the usual PHSC Presents. Page 3 remembers Eaton’s; while page 4 explains the Faraday shield. Page 5 discusses the recent pushback on Toronto’s COVID-19 rules by Adam Skelly in Etobicoke and the potential repercussions. Then David takes a shot at period Nikon SLRs in his Equipment Review, followed by a page with a nickel’s-worth of his web links, this time on WorldPress Photos, animals, and pets.
Page 8 features a poster on the impact of the pandemic and asks for participants to our December S&T via ZOOM. Email me at info@phsc.ca with Virtual Show and Tell 2020 on the subject line, and I’ll pass it on to Celio to include you in his lineup. On page 9, Ivy & Izzy are back, this time to talk about a Mies van der Rohe designed house. And as usual, we wrap up with the ever popular classifieds on page 10. P.S. Every link shown in the newsletter is a hot link just waiting for you to click!
P.P.S. You can visit this issue by clicking here, or by g0ing to the menu item NEWSLETTER at the top of the page. There is a drop down menu that takes you to older issues dating back a couple of decades to the very beginning.