Tag Archives: Argus C3

first brick in the wall

Posted on March 8, 2022 by Robert

Toronto. Talk about great timing! On the eve of WW2 Argus announced their new C3 camera. This ad from the March 1938 issue of International Photographer aims at the average America with these key points:  This miniature camera has features … Continue reading →

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the good, the bad, and the ugly – again

Posted on January 3, 2022 by Robert

Toronto. The last time I used this title. it was for a Leica accessory . This time it is camera design at and after the mid 1930s and the minicam revolution. Good camera design encompasses many considerations. Ergonomically designed, utilitarian, light, … Continue reading →

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I don’t believe it!

Posted on August 29, 2019 by Robert

Toronto. This was the catch phrase the old curmudgeon Mr. Meldrew used in  the decade long British  sitcom “One Foot in the Grave“. Meldrew was played by the Scottish actor Richard Wilson. When I saw this page 9 ad from … Continue reading →

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another brick in the wall

Posted on November 22, 2018 by Robert

Toronto. After the war, in the late 1940s – 1950s, the USA tried to capture market share in cameras from the German industry. The result was print ads like you see here from the October 26, 1953 issue of LIFE … Continue reading →

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PHSC News Issue 16-11, April 2017

Posted on April 15, 2017 by Robert

Toronto. Editor Sonja Pushchak has sent out another delightful issue of our email newsletter – keeping in mind the sprit of April First… This 11 page issue covers a number of thought provoking topics and ideas. Click on the icon … Continue reading →

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