Tag Archives: ad

really, David? a Realist?

Posted on November 2, 2021 by Robert

Toronto. The Stereo craze ebbs and flows reaching a peak about every 50 years. In the later 1800s and early 1900s it was stereo cards. A basket of cards plus a Holmes viewer took the place of television or movies … Continue reading →

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where there’s a will …

Posted on October 23, 2021 by Robert

Toronto. … there’s a way. This old chestnut came to mind when I saw George’s email showing the famous NYC store, Willowbys, advertising the anvailability of Hasselblad cameras. A couple of words of explanation: Willowbys was a block-long 5th ave … Continue reading →

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an inspiration for the Hassy?

Posted on October 22, 2021 by Robert

Toronto. Bentzin made cameras in Görlitz, Germany beginning in the late 1800s. The firm collaborated with Zeiss over in Jena to make high end cameras to use Zeiss lens designs. Sadly, both Jena and Gorlitz fell in the Soviet sector … Continue reading →

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when is a brick not a brick?

Posted on October 20, 2021 by Robert

Toronto. When its an Argus C-4! The Argus C-3 was an awkward rectangular weighty thing loved by all. In 1951, Argus took a shot at replacing it with a C-4 camera but the C-3 lived on. This ad on page … Continue reading →

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out of the blue

Posted on October 17, 2021 by Robert

Toronto. Journalists reporting battles in the Korean War came across a very high quality, professional camera made in Japan. A well known maker of microscopes in Japan, Nippon Kogaku, expanded into cameras post war and were selling them under the … Continue reading →

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another inexpensive German made camera

Posted on October 13, 2021 by Robert

Toronto. Post war, the photographic industry was awash with inexpensive cameras made in Europe or Japan and sold by North American distributors. An example is the Iloca line made in Hamburg, Germany. In the April 1951 issue of Popular Photography … Continue reading →

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tiny, I can see you

Posted on October 12, 2021 by Robert

Toronto. The makers of rangefinder cameras such as the Leica went to great lengths with accessories to allow the cameras to be used for any photographic project. On page 85 of the April 1951 Popular Photography magazine, Leitz NY ran … Continue reading →

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tweet, tweet

Posted on September 22, 2021 by Robert

Toronto. This camera was ‘for the birds’, or was it?  This advertisement by Direct Products Corp. in NYC appeared on page 125 in the June, 1950 issue of Popular Photography (about the only year the camera was around over here, … Continue reading →

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doing it better (sometimes)

Posted on September 19, 2021 by Robert

Toronto. On page 31 of the March 1950 edition of Popular Photography, an advertisement touts the Zeiss-Ikon Contax-S camera at whopping price of $475USD with the coated Zeiss Biotar lens. The model S was briefly sold while later models were … Continue reading →

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how to fail without really trying …

Posted on September 8, 2021 by Robert

Toronto. “What the heck is a photon, anyway?”, you may ask. Actually, it is a measure of light. In 1948, Bell & Howell misspelt the word to create a unique name for its still camera, as is often the case … Continue reading →

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