Tag Archives: ad

do you remember Kodachrome?

Toronto. From the late 1800s to pre WW2, colour was a huge challenge. The additive colour process was very slow. Mosaics and fine screens were used to record and display colour photographs. Colour photography was revolutionized in 1935 when Kodachrome … Continue reading

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what’s in a name?

Toronto. A brand name denotes the style and quality of a company’s products. Post war, an American foundation was incorporated to promote national or international names over small local firms. The foundation was called, “Brand Names Foundation, Inc.” and was … Continue reading

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90 ways to leave your job

Toronto. Some years ago one of our founders, Larry Boccioletti, spent a miserable year in NYC as the hired head of a mail order photography programme. Larry said in all the time in Manhattan, he worked such long hours, and … Continue reading

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squaring the circle

Toronto. When collectors think of TLR design, they usually think ‘Rollei’. Other firms also made cameras in the TLR design. Most of these cameras seem to follow Rollei in general layout and style. To hop on the minicam bandwagon, the … Continue reading

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what a bargain!

Toronto. I’ve noticed over the years that in every industry larger companies buy up smaller ones for a variety of reasons – features, expanded territory, potential, etc. The photographic industry was/is no different as attested by the early years of … Continue reading

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Christmas time and the giftin’ is easy

Toronto. Well this is either a few months late or a lot of months early for Christmas! My thanks to George Dunbar for sharing this piece of history with us – a December 1951 ad from Kodak in Popular Mechanics … Continue reading

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broaden the beam, matey

Toronto. In the early days of photography, studios took portraits by soft northern light, avoided appointments on cloudy days, used ‘unobtrusive’ hand holds, neck braces and clamps to hold the patient, (I meant subject) steady for the seconds/minutes needed to … Continue reading

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miracle projector

Toronto. The toy advertised back in November, 1949 was hardly a new invention since opaque projectors had been around for decades. This dinky little box sat on a picture about 3×4 inches and  projected it on a screen a few … Continue reading

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pixilated

Toronto. Can you imagine a “fine precision camera” for only $6.25 US including a roll of colour film, shipping and all taxes? No? I can’t either, but that is what the makers claimed in this  July, 1949 ad. The cheap … Continue reading

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a brighter view

Toronto. One issue that Kodak likely had with its folders and box cameras was tiny, dim, viewers. Kodak solved this problem in many ways. One was advertised in the April, 1949 issue of Popular Mechanics – a TLR with a … Continue reading

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