Tag Archives: advertising

casting away

Toronto. When I was a kid around the end of WW2, my dad took me to visit a relative who had a metal casting business, Bill made sailing ship lights, ‘doggie’ banks, souvenir lights, etc. like the sailing ship light … Continue reading

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developing an interest

Toronto. The ad at left is from an old Popular Mechanics magazine, courtesy of my good friend George Dunbar. George writes, “A Testimonial from GD: Many became photographers because of the magic of the darkroom.”. The ad, of course, is Kodak’s … Continue reading

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it pays to advertise (again) …

Toronto. … or so they say. There are many innovative ways to advertise and this article found by my good friend, George Dunbar, who shared it here with us, shows oner example. In the December, 1939 issue of Popular Mechanics, … Continue reading

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where the heck is my video camera?

Toronto. Well, miniaturization and convenience finally merged to make a tiny clip on camera that takes videos anywhere – check out the video here on DPReview! The Insta360 GO 2 camera is a marvel letting you be totally creative for … Continue reading

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that Kodak girl again …

Toronto. early last century, Kodak used the popular concept of sex to sell – in this case Kodak cameras. It was the rather wholesome ‘Kodak Girl‘ who became the central person in the  Kodak ads of the era. She illustrated … Continue reading

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picture idea of the week…

Toronto. The marketeers were at it again in this  advertisement for Kodak (page 90) back in the August 29th, 1960 issue of LIFE magazine. Kodak made its money on film, paper, and supplies, so it went to great lengths to … Continue reading

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blossoms without petals

Toronto. I am truly blessed having so many post ideas sent to me. This one came in Thursday from Goldie. In November 1954, two manufacturers took out ads in LIFE magazine but neither company used cameras in their ad. On … Continue reading

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Kodak Girl

Toronto. Thanks to George Dunbar for mentioning the Kodak Girl. I did another post on the same topic last February under the title Smart Advertising. The comic Peanuts by the late Charles Schulz uses Lucy to say it best while … Continue reading

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camera magazines

Toronto. Before the days of the internet, manufacturers and importers needed some way to advertise their wares. Many makers used traditional camera magazines or annuals like the British Journal Photographic Almanac (often available at our fairs). The only down side … Continue reading

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