
Ad for Polaroid Colorpak II in Life Magazine
Toronto. Photographic product makers worked hard at besting one another to capture a larger segment of the ever growing amateur photography market. Typical of the strategy was this May 1969 ad in LIFE magazine touting Polaroid.
The ad emphasizes its inexpensive, technically complex, and super easy to use colour camera! While a Polaroid camera may look complex, most cameras of the era – or any era – are just a shutter, an aperture device, a means to focus, a lens, a sensitive media, and a light tight box to keep the sensitive media and the lens the right distance apart.
As Lipinski says in his 1955 book “Miniature and Precision Cameras” about Leitz’s famous camera, “It can safely be said that the Leica mechanism has evolved around its focal plane shutter. There is hardly anything more in it — there is indeed remarkably little inside a Leica anyway.”
My thanks to my good friend and fellow photographic history buff, George Dunbar, for showing me this ad from the May 30, 1969 issue of LIFE magazine.
better stick with pen making …
Toronto. Parker Pen decided to branch out to the subminiature camera manufacturing. Never heard of a Parker camera? I’m nor surprised. It’s featured on page 1 of our newsletter this month (top right).
Is this really the last month in 2020 ? The year began with a positive note (in spite of the blustering Mr Trump) but soon became very chilly and ominous with the onslaught of COVID-19. Potential vaccine this month brings a bit of sunshine.
Meantime, our editor extraordinaire, Sonja Pushchak, and her team have composed this latest issue of PHSC News (20-06 – December 2020). Take a moment to read these articles and ease your troubles and cares!
Page 1 riffs on an early Hemingway article with the piece titled.”Canada’s Roof” about the photography of Michelle Valberg. This is followed by a brief tale of the mythical Lilith and the exhibition in the UK in place of the usual PHSC Presents. Page 3 remembers Eaton’s; while page 4 explains the Faraday shield. Page 5 discusses the recent pushback on Toronto’s COVID-19 rules by Adam Skelly in Etobicoke and the potential repercussions. Then David takes a shot at period Nikon SLRs in his Equipment Review, followed by a page with a nickel’s-worth of his web links, this time on WorldPress Photos, animals, and pets.
Page 8 features a poster on the impact of the pandemic and asks for participants to our December S&T via ZOOM. Email me at info@phsc.ca with Virtual Show and Tell 2020 on the subject line, and I’ll pass it on to Celio to include you in his lineup. On page 9, Ivy & Izzy are back, this time to talk about a Mies van der Rohe designed house. And as usual, we wrap up with the ever popular classifieds on page 10. P.S. Every link shown in the newsletter is a hot link just waiting for you to click!
P.P.S. You can visit this issue by clicking here, or by g0ing to the menu item NEWSLETTER at the top of the page. There is a drop down menu that takes you to older issues dating back a couple of decades to the very beginning.