Tag Archives: magicube

controlling the market

Posted on April 3, 2021 by Robert

Toronto. For decades Kodak controlled the film market by creating new film sizes and the cameras to use them. Heavy advertising prompted the ill informed public to buy the latest Kodak camera and use Kodak film.  An example is this … Continue reading →

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keeping an eye out

Posted on March 21, 2021 by Robert

Toronto. As this late 1971 LIFE ad for Kodak illustrates, marketeers had to be creative and inspired to create new copy far faster than the engineers and designers could make new cameras with new features. This version of Kodak’s relatively … Continue reading →

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taking a bigger slice of the pie

Posted on February 23, 2021 by Robert

Toronto. Post war, every company in the photographic  industry worked hard to gain a bigger market share. Kodak, as shown by this LIFE ad from the May 7, 1971 issue (p 65), grouped all the hot button ideas into one … Continue reading →

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four, square, and fake?

Posted on June 28, 2020 by Robert

Toronto. With the ever challenging push for market share, Kodak slayed inept film changing with its Kodapak 126 for Instamatics and the flash bulb fumble with a four pack of mini flash bulbs in its flashcube that goes off and … Continue reading →

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