keeping an eye out

LIFE ad in October 1971 for Kodak’s X-30 camera

Toronto. As this late 1971 LIFE ad for Kodak illustrates, marketeers had to be creative and inspired to create new copy far faster than the engineers and designers could make new cameras with new features.

This version of Kodak’s relatively cheap Instamatic line includes its drop in film and magicube flash bulb socket and adds an electronic shutter controlled by a CdS cell – the camera’s eye. Kodak pushed these (basically box cameras with a few added features) so they could sell film and related supplies which were the real money makers for the great yellow father.

A thank you to my good friend and fellow PHSC member, George Dunbar, for finding and sharing this October 8, 1971 LIFE ad for the Kodak X-30 camera.

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