Tag Archives: LIFE advertisements

a blast from the past…

Toronto. … to borrow a line from a local radio station. Aires cameras were made in Tokyo, Japan. The Aires Camera Industries Company lasted less than a decade (1952 – 1960). While short lived, the company rode the wave of … Continue reading

Posted in camera | Tagged , , , | Comments Off on a blast from the past…

faster than a speeding bullet

Toronto, No, it’s not Superman – it’s Super Anscochrome colour film. Anscochrome touted its film as being “faster than standard black-and-white film” on pp32-3 of the June 17, 1957 issue of LIFE. With ads like this, the Binghamton Brigade set … Continue reading

Posted in film | Tagged , , , , | Comments Off on faster than a speeding bullet

in Vitessa we trust

Toronto. On the eve of being absorbed by the mighty Zeiss organization, Voigtlander marketed a number of cameras featuring their lenses plus some unique operating features. The series called Vitessa from the 1950s was one such series. The earlier versions … Continue reading

Posted in camera | Tagged , , , , , , | Comments Off on in Vitessa we trust

the power of persuasion

Toronto. In its May 17, 1954 LIFE (p64) ad, Leica rested on its laurels as the driving force in kick starting the  minicam era.  The ad featured its newest camera, the IIIf with the f/2 collapsible Summitar lens that replaced the … Continue reading

Posted in camera | Tagged , , , , , | Comments Off on the power of persuasion