shine a light on me 2

    M2 PowerMite flash bulb ad in LIFE magazine

Toronto. In the 1950s one big opportunity was assisting amateurs to make night or indoor shots. General Electric (GE) was well respected at the time for manufacturing light bulbs. They saw two problems to be resolved to stand out in the flash bulb business: making each bulb smaller; and making each bulb brighter with a wider light dispersion.

This 1956 ad in the March 19 issue of LIFE magazine shows how GE succeeded with its PowerMite M2 flash bulb. With electronic flash and LEDs the whole concept of flash guns and flash bulbs has faded into history – and collections.

Another great find by my good friend George Dunbar of how we solved photographic issues over a half century ago.

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