stereo, stereo, everywhere

Graphic Stereo Camera

Toronto. In the mid 1950s stereo was popular again. Graphic, to find a niche, set its marketeers loose. The high end camera spot was taken by the pricy Realist so the marketing folk at Graphic aimed at the low end with a twist. While the camera was basically a dual lens box camera with fixed focus and a simple time and instantaneous setting shutter, the camera was touted as  having Depthmaster auto-focus  and easy use with only one dial to set. It was advertised as an easy to use quality camera for a low price of $66.50 – $13 more to add a case and flash gun!

The fixed focus lenses were f/4 wide open and could be set for the outdoor daylight –  cloudy, hazy, bright, brilliant, and special (f/16). The aperture plus shutter instantaneous setting of about 1/50 were intended for the colour film of the day. The camera was advertised in LIFE magazine (issue Nov 7, 1956 p.124) and Popular Photography (Nov 1956 p.11).

Lots of stereo cameras to choose in the 1950s. 3 or 4 decades later a PHSC member loaned me a Kodak Brownie stereo camera to try out (I also had a Stereoly attachment for a screw-mount Leica at the time).

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