is there a Hassy in your future?

PHSC Estate Auction lot 4 – a 500C Hasselblad with hood, back and 80mm f/2.8 Zeiss lens

Toronto.  Swede Victor Hasselblad was a respected inventor and  ‘birder’. In WW2, his firm was asked to produce cameras for the Swedish Air Force rivalling one made by a German firm. After WW2, he designed a camera that suited his needs – a medium format SLR that initially used Kodak lenses, later shifting to Zeiss glass.

This camera, the Hasselblad, became a prime camera for professional photographers. In our May 3 auction, we will have a few Hasselblad cameras plus a number of Hasselblad lenses, and accessories.

Here is a great opportunity to add a Hasselblad to your collection, or pick up some lenses and accessories for a Hassy. As noted above, the Estate Auction will take place in a few weeks, on May 3rd, 2026. Details and a poster are now pinned to our web site and will remain pinned until the auction is held.

Come and join us – it’s a great way to spend a spring Sunday afternoon – free parking, free admission, and friendly people. Plus you may spot an addition just right for your collection.

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