May, 1962 ad for a Burke and James field camera
Toronto. …ya seen ’em all! Or so a cynic might say. And with reason. Broadly speaking, cameras, cars, computers – and any other mass produced thing begins to look the same as its stable mates.
To a critical eye, they may look the same, but vary in subtle and not so subtle ways. Some have a unique feature(s), some use higher quality materials, some have finer tolerance, some better ergonomics and so on.
In an ad from the May, 1962 American Cinematographer magazine, Burke and James in Chicago work hard to convince the reader that their field camera is better than any other on the market!
Our thanks once again to my good friend and photo-historian, George Dunbar, for researching and sharing this advertisement with us.
