SX-70 – by Thomas Backa from Turku, Finland via wikipedia
Toronto. Expensive media may have been needed for Polaroid cameras, but the cameras themselves where technical marvels. Typical of this genre of camera was the iconic SX-70 introduced in 1972. The media used in this camera is still available today!
To solve user forgetfulness, each film/print pack came complete with a flat dimensioned 6 volt battery to power both camera and flash. Be sure to watch the ten minute video announcing this camera on the above page (1972 link) courtesy of Open Culture.
This SLR camera was amazing in 1972 and remains a collectible today reflecting the technical wizardry of Edwin Land and his company. Sadly, like film, Polaroid has been made redundant with rare exception by the onslaught of digital technology in general and smart phones in particular. The exception? Those brave souls who want to capture the charm and colours of authentic picture in a minute materials.
Thank you and kudos to my friend George Dunbar who spotted the original SX-70 ad on the Open Culture website.
