
Latest Apple iPhone can adjust depth of field look – Phil Schiller.
Toronto. When photographic processes were announced in January, 1839, they were slow, monochromatic, and demanding of both the photographer and the equipment. Over the years we saw the processes “simplified” and incorporated (or as Kodak famously said, “you press the button, we do the rest”), sped up, changed to full colour, and become ubiquitous. In the first half of the last century, the amateur fraternity expanded as cameras, films, and processing became off the shelf items. Professionals focussed on industrial, portrait, news, and marketing disciplines where proper lighting and/or immediacy demands had to be met.
When digital arrived, it was either expensive and crude high end technology for the news photographers fighting tight deadlines with little need for high quality or resolution, or cheaper technology and speed for the well-heeled amateur. By this century the prices had fallen and the quality risen to the point where a thousand dollars or less would buy anyone decent resolution and speed compared to film. Continue reading →