a tip of the hat to professionals

A 1950s photographer with an old pre-war studio camera.

Toronto. LIFE magazine back on May 21, 1951 published an advertisement by Ansco on page 95 encouraging families to get a professional portrait taken – using Ansco products, of course.

For reasons best known by the Ansco advertising agency, the professional photographer was shown with a massive wooden studio camera. The camera and lens were very pre-war or even earlier while the professional appeared like a 1950s businessman.

Perhaps the company missed learning about the mid 1930’s minicam revolution, or the 4×5 cameras used by other professionals like news photographers, or colour, or flash, or any of the other revolutions in photography that took place since the early 1930s.

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