Ad for Pellex amateur (16mm) fine grain ‘ortho’ movie film
Toronto. An advertisement in the October, 1933 issue of American Cinematographer by the Pellex Film Company extolled the virtues of its 16mm fine grain and economy films for “all 16mm cameras”. The films were B&W orthochromatic media in the days before panchromatic films became popular and two years before Kodachrome (first viable colour film for amateur movie cameras) burst on the scene changing amateur films for ever.
A couple of decades later, a Billboard survey lists Pellex as one of the National companies advertising on TV when major motion pictures were shown on that media. Today (or even when I was a youth) nothing was heard about the Pellex Film Company or their products. Lost to history as but a foot note?
Thanks again to my good friend and PHSC member, George Dunbar, for sharing this unique find with us from the days when fine grain and “ortho” film were a big deal to the amateur movie maker.
