October 1942 ad for Kodak and its achievements in photography
Toronto. I often make derogatory sounding comments about Kodak, but the company was a force in the industry and for many decades a true leader. Few others had the support and customer base to create new film sizes. In fact the very popular single use 35mm film cassette was created by August Nagel at Kodak in Europe and adopted world-wide.
Kodak became synonymous with films and inexpensive cameras. The cameras helped sell Kodak films and other disposable photographic products that added significantly to the company’s bottom line. The above ad from the October, 1942 issue of Popular Photography lists many of the significant contributions the company made to photography and the many, many medals received by its laboratories for front line research of topics related to the future of our art.
This ad is just one of the many contributions to photographic history uncovered by my good friend George Dunbar. Well done, George!
