clarifying a radical new process and camera

A working model of the Polaroid 95 camera using 9×8 film (Dec 1953)

Toronto. Many of us recall the iconic Polaroid Land camera of 1948 and its amazing ‘picture-in-a-minute’ black and white in-camera printing process. The basic idea dates back to pre-war Europe (1939).  Successful retail marketing occurred with this  American-made Edwin  Land camera and film.

The late Bill Belier (past president of the PHSC) mentioned to me that Land’s camera was an instant sellout up here as well. Five years after the first cameras were made available, a scaled up model using the larger reconnaissance film was introduced for camera retailers to help them explain how the radically new process worked in practice.

My thanks to George Dunbar who happened to see this brief article in the December, 1953 issue of Popular Mechanics and shared it with me.

PS. Consider visiting our annual  Trunk Sale (free) July 16th, 2023 – you may find an instant camera or other gem for your collection or use!

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