A look c1960 at the back of a home on a corner lot
Toronto. Real estate is a huge user of photography, even today. In the 1930s, Realtors like CYRIL R. DEMARA CO. LTD. would own engraved cameras (the engraving shown is on a 1937 Leica IIIa).
Others then and now would choose to hire a professional to take representative photos, etc., often using wide angle lenses, special lighting and (in the days of film or videos) tripods.
Photographs let potential buyers view the property in advance and later at their leisure. Today the photographs are in colour showing every room, the house exterior, and the property. Often a short video would be taken, or a slide show of stills created, or a form of VR offered letting the prospective buyers and the just plain curious look through the house and all its staging on their computer sitting in a comfortable chair.
More recently, there is a growing trend to photograph empty rooms and then via computer fill them digitally as desired by prospective buyers using their choice of furniture, colours, and placements.
