Ad introducing the Argus C3 minicam which became very popular
Toronto. Talk about great timing! On the eve of WW2 Argus announced their new C3 camera. This ad from the March 1938 issue of International Photographer aims at the average America with these key points: This miniature camera has features like more expensive or foreign cameras; the camera sells for a fraction of the cost of a German high end camera; it is fully made in America.
The C3 went on to be a long running top selling model for Argus. Many C3 cameras were sold here as well.
Since it had a box-like sharp edged body design and was rather heavy, owners affectionately called it “the brick”. A buddy of mine had a C3 and loved it.
Thank you, George Dunbar, for sharing this find with us!
Note, the title is a riff on a song titled, “Another Brick in the Wall” from Pink Floyd’s 1979 dual CD opus, “The Wall”. It was also an LP record and a movie!
