Toronto. Bell & Howell had many famous trade marks. One was the Eyemo movie camera for professionals. This rugged camera was the darling of the movie newsmen of the day. Many of us saw their results in the movie house news reels that preceded the Main Feature.
Eyemos were used in the D-Day landings on June 6, 1944 as noted by the late Bob Lansdale and linked on our website. The Eyemo ad shown here is from the February, 1938 issue of International Photographer, about a year and a half before War in Europe broke out..
The post title is a riff on the ancient child’s counting rhyme, “eeny, meeny, miny, moe” popular in various wordings and spellings the world over. As a child, I remember it being used to choose the first seeker for a game of “Hide and Seek”.
A big thank you is in order for our good friend and photo historian extrodinare, George Dunbar who shared this advertisement with us.