Amphoto 1973 facsimile
Toronto. Late last century was the hey-day for camera and image collecting. Bargains abounded. New books were published. Old books once destined for garbage became valuable items. Advertisements and other ephemera took on a pricier existence. Old, dusty publications were worthy of reprinting as ‘facsimile’ editions promising a return well beyond the cost of printing and augmenting the original.
This particular facsimile (shown here) is one of many reprinted by Amphoto late last century. “Photographic Pleasures” is a comical look at the new fad of photography back in 1855. The original is written by Edward Bradley under the pen name “Cuthbert Bede”. This 1973 reprint includes a modern (now nearly 50 years old …) introduction by the then editor of Amphoto facsimile editions, Peter Pollack.
Note: The post title was a catch phrase for a well advertised home hair ‘perm’ treatment in the 1940s/50s. I can remember hearing their jingle on the radio and later on our then new television set. Like so many things back then, Toni was an American product.
