the summer of ’44

Graflex ad in June 1944 issue of Popular Photogaphy

Toronto. WW2 was winding down the summer of 1944 and would end in Allied victory the following spring/summer.

Graflex gave a novel twist to the war effort and the American fighting men suggesting the average American was Part-Owner of cameras his government purchased for use in the war.

Further, that the average American could become a sole owner of a Graflex after the end of the war, buying it with the proceeds of no longer needed war bonds!

Once again, please give a big thank you to my friend and fellow photography historian for sharing this find with us.

Note: the title of this post is a riff on a 1970s book I enjoyed many years ago called, “Summer of ’42

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